Established in Curitba - state of Paraná, Brazil - since 2014, Lion was founded by people who then were a a 13-year-experienced team in the forestry segment, focused specifically on trading of components and service for harvesting and processing machines.

RADAR habilitation (authorization to trade internationally) was acquired the following year, 2015, enabling the purchase of material directly from manufactures around the world.

Its first branch was set in 2017. The chosen place was Lages – state of Santa Catarina – in order to strengthen the relationship with clients in the region, thus extending the success model established by the head office.

In 2018, Lion took a bigger step and for the first time was an exhibitor at Expoforest. It was a remarkable experience that enabled many business opportunities in Brazil and abroad.

After the great exposure experience of the previous year, Lion participated in LIGNUN LATIM AMERICAN, which alongside major brands provided us with more visibility, consequently new contracts were sealed, and it also ensured the strengthening of existing partners.



  • The training was certainly productive for our staff and from now on we hope to solve problems we were not able before attending it. The team was pleased with Lion’s methodology, teaching techniques and professionalism.
    Jorge Amaral - Valor Florestal - Gestão de Ativos Florestais LTDA
  • We have always been very well assisted by Lion Equipamentos, through Mr. Rafael (A.K.A. "Japones"). He usually resolves the problem on time, otherwise spares no effort to look for alternatives with his partners. A further advantage of "Japa" is that he always offers some advice so that operators can improve their work. I strongly recommend them.
    Vitor Hugo Balvedi - Reflorestadora Sincol
  • The best service! They’re efficient in helping us identify the ordered item, affordable pricing and the most agile dispatch to deliver I have ever known.
    Sandra Greice Hess Espindola
    - REMAPRI Ind. de Cavacos e Comércio de Madeiras
  • Regarding client service and spare parts availability, LION has proven to be a serious company and committed company with its clients, attending us in an agile way, both in technical maintenance services as in spare parts logistic support. Currently, having one of its branches in Lages, SC, they are able to serve us quickly and providing good quality, thereby greatly reducing our machines downtime due to mechanical breakdowns. Today LION is our big partner in performing technical maintenance services and spare parts trading, which has been high quality and affordable, enhancing the client- supplier relationship
    João Rodrigo Saraiva
    - Ind. de Compensados Guararapes Ltda - SC


    Elmia Forest Fair